The shopping experience is intended to be everything many traditional jewelry stores are not--convenient, unintimidating, educational, and trustworthy. You can navigate easily through our site to browse our extensive selection of exquisite, high quality diamond jewelry, learn about diamonds, create your own movie, and maybe even win a free honeymoon or second honeymoon. You can select a piece of diamond jewelry and email it to your friends or family to see before you buy it, just in case you need a second opinion. And there's absolutely no high-pressure sales pitch.

We have left no stone unturned in our effort to remove any complication from the task of choosing a diamond. In the spirit of simplicity, our diamond experts have hand-selected an assortment of the finest diamonds in the most popular quality ranges. All diamond jewelry offered on has been carefully chosen to provide you with the optimal balance of quality and value.

We want to make your diamond jewelry shopping experience a positive, enjoyable one. Our goal is to have you turn to us for every diamond purchase you'll ever make, and in the mean time, tell your friends about us.


1-800 574-7099